While we may all enjoy a good laugh with a new “Ermahgerd” meme, memes – particularly those sowing political discord – have actually been identified as one of the emerging mediums for propaganda. In recent years, the practice of using memes to incite divisiveness has rapidly escalated, and extremist groups are using them with increasing effectiveness.
For example, white supremacist groups have commandeered the “Pepe the frog” meme, a cartoonish image that may attract younger audiences.
Their origins as benign, humorous images about grumpy cats, cats who want cheeseburgers or calls to “keep calm and carry on” have led our brains to classify memes as enjoyable or, at worse, harmless. Our guards are down. Plus their short nature further subverts critical thinking. Stay alert.
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